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Bad news for UK users of the free Spotify service

PostPosted: Wed Oct 21, 2009 1:59 pm
by Rod B.
Apparently, your Spotify playlists will soon be interrupted by adverts for the Tory Party:

Maybe time to upgrade to the premium service. Or move abroad.

PostPosted: Thu Oct 22, 2009 10:42 am
by Neil Foxlee
Comment by someone who keeps an eye on political advertising:

"The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s general election.

The reason why this is so exciting is that Spotify can target adverts at their database of users based on: age, gender and most importantly postcode location.

So, for example, if the Tories had research which showed that young women, living in a particular area, in a particular marginal constituency, were particularly receptive to messaging around crime – the Conservative machine would be able to serve up adverts that outlined their plans for the area with regards to law and order.

This sort of targeting is the utopia for any political campaign. And, as an added bonus, online advertising is virtually unregulated, quick to produce, easy to adapt and very cheap.

Spotify, which has 2.7 million users and has just been released as an application on the iPhone, provides users with free, instant and legal music from a massive library of songs. Every hour of music listened to, requires users to sit through roughly 3 minutes of adverts.

Whilst they don’t have a huge number of users, they’re currently growing by about 10, 000 every day and come general election time (given the speed of growth of other popular social media platforms) it would be unsurprising if they had 10 million users.

If I was planning a general election campaign, I’d be on the phone to Spotify tomorrow morning." ... -party-uk/

PostPosted: Thu Oct 22, 2009 2:21 pm
by Adam Blake
I heard the Conservative party advert on Spotify last night. I must say that I for one am delighted that, when they are elected, they are going to solve all the dreadful problems besetting us as a nation, that they will reverse the appalling and some might even say irresponsible measures that have been taken by the incumbent Labour party with regard to the nation's finances and that they will finally address the sticky issues of law and order and immigration that make most of us right thinking and law-abiding citizens feel so helpless and upset. I think that we should be grateful to the Conservatives for caring so much about our great nation and the individuals that make up our great society. I think it's wonderful that they are 'hip' and 'cool' enough to have figured out that even people who listen to music online are potential tories too.

PostPosted: Thu Oct 22, 2009 4:10 pm
by NormanD
Adam, how does it fe-e-e-el to be chosen as part of their "demographic"?

I'll see if I get the ads in SE6 as opposed to your N Hill post code location.

PostPosted: Thu Oct 22, 2009 4:28 pm
by Leon Parker
Yes there does need to be a big C change in politics but the Torys are not gonna provide it for you Adam. Try to think back what it was like before when Maggie was in power.

My suggestion is don't vote for the same old party or party's. First and foremost don't vote for any candidate standing for election who has been doing rather well out the old expense system whether they broke the rules or not.

PostPosted: Thu Oct 22, 2009 4:46 pm
by Adam Blake
Leon Parker wrote:Yes there does need to be a big C change in politics but the Torys are not gonna provide it for you Adam.

WHAT?? YOU MEAN THEY WEREN'T TELLING THE TRUTH??? But I just sent off my cheque for membership and everything... Good thing there's a postal strike on, eh...

PostPosted: Tue Oct 27, 2009 3:05 pm
by Adam Blake


sorry, just had to get that off my chest...

PostPosted: Wed Oct 28, 2009 9:58 pm
by Nigel w
I reckon Cameron is deliberately targetting you , Adam. I've been on Spotify for much of the day and not heard the ad once !!!

Currently Spotifying with Boz Scaggs' Loan Me A Dime , which contains Duane Allman's best ever solo. Not sure even the Tories could ruin that...

Maybe Gordon Brown should come on in the middle of the track and say: ''Could somebody loan me a dime because I've bankrupted the country and I need your help. Take me away, Duane...''