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Etc Etc Amen

Things Fall Apart by Chinua Achebe<br>
The Blue Moment by Richard Williams<br>
Princes Amongst Men by Garth Cartwright<br>


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Etc Etc Amen

Postby howard male » Mon Oct 06, 2008 11:52 am

As I got a very round and empty 'zero' sales of my novel 'Etc Etc Amen' after mentioning it in another strand, I thought I'd better give it its own strand, particulary as that other strand had probably already been deserted by most sensibly-minded folk by the time I put my post up.

But anyway, since then I've sorted out a more straightforward way for people to get a copy, by making it available on Lulu.com. All you have to do is go to the website and type in either my name or the title and the details will come up.

Before I go any further I'd like to address the fact that there's one or two people here who seem to object to what is, effectively, merchants selling their wares on this forum, so I'll begin by reiterating what I said in another strand:

...the self-employed have to self-promote, it comes with the territory.


Most creative people seem to be terrible at self-promotion anyway, and they don't come any worse than me, so please forgive me if - in blowing my own trumpet for a few bars - I solo for too long, and maybe even hit a few bum notes along the way.

In that previous plug, I mentioned, in passing, that my novel had had nice things said about it by Jamie and Charlie. But being crap at self-promotion (and British) I didn't put up those quotes or give them any context. So here they are:

'A major achievement. Authoritatively convincing in each of its settings , continually intriguing and elegant in its interlocking story-lines, and peopled with appealing and distinct characters.' Charlie Gillett

'A nimble juggling of genres (conspiracy thriller, faux music memoir, comedy of manners, travelogue) which has resulted in a novel both page-turningly readable & intellectually stimulating.' Jamie Renton

I'm now imagining that some of the more sceptical amongst you will be thinking that those two venerable critics are probably sort-of friends of that there Howard Male fellow, and they must have therefore felt obliged to say kind things about his book. Well, that's where the context comes in.

When I sent CG an earlier draft of what was in fact quite a different book, he emailed back to say he couldn't get beyond page 20, because he'd read it all before. Needless to say, I was gutted. But CG is the kind of man who's not just going to tell you what he thinks you want to hear, and such a punch to the gut was exactly what I needed at that point in the development of the book. I wasn't a novelist yet, and I hadn't realised it. All I'd done was create a shallow who-done-it peopled by two dimensional archetypes. Over the next 18 months or so, CG would occasionally offered further constructive criticism for which I'm eternally grateful.

And then there's Jamie Renton. He was targeted as a usefully critical reader because I'd got a sense of the kind of books he liked to read, and hoped mine might fall into that same catagory. He confessed to me - after the event - that he wasn't looking forward to having to struggle through a friend's novel, just because it was a friends novel. Then, after only a couple of chapters, he told me he was the perfect reader for 'Etc Etc Amen' and found himself looking forward to getting back to it each night when he got home from work. I told him this made me feel nervous as, for me anyway, it's usually the case that if I start off really loving a novel, it will inevitably let me down in the end. But I think Mr Renton ended up enjoying the whole package.

Anyway, these thrillingly positive responses from two people whose opinions I have a lot of respect for, gave me the confidence to email a copy to David Quantick (scriptwriter for 'Brass Eye' and book critic for The Word) after I'd met him briefly at a party and managed to trick him into giving me his business card. I nearly jumped for joy when, a month later, these comments arrived in an email:

'A sharp, funny, scary and incisive novel that's as readable as it is wide-ranging - which is very.' David Quantick

So that's the story so far. Some good comments but zero sales.

I'm under no illusion that selling copies on Lulu.com is going to make my fortune. Initially the idea was to just get some copies printed for promotional purposes, but then I thought, why not put it on the market place too - what have I got to lose? And then I thought, why not tell you lot about it too - again, nothing to lose. Some of you might even be sufficiently curious to part with the price of an Indian takeaway for a novel that isn't like any other novel you will have read this year (was that a bum-note there?)

One last thing. If you do buy a copy and end up enjoying it, do tell your friends - especially if they happen to be in publishing! At the moment the publishing business seems an impenetrable fortress surrounded by a high unscalable wall, with that high unscalable wall being made out of a million-and-one unread manuscripts. I never thought I'd look back fondly on the days when I was sending demos to record companies, but at least a demo only demands a few minutes of someone's time, so there was a much better chance it would be given a reasonable hearing.

Finally, I've just realised I've not given you any idea of what this novel is about. Well, here's the blurb from the back of the book. I've tried to make it tantalising without giving anything away about the storylines.

Set in present-day Marrakech and 1970's London, 'Etc Etc Amen' is a satire on organised religion, a conspiracy thriller, a love story, a hate story, a who-done-it, and a why-they-did-it. It also explores the similarities between the anoraked music obsessive and the blinkered religious extremist.

So, now you know.

Shit! That was a very long trumpet solo! Sorry about that.
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Postby garth cartwright » Mon Oct 06, 2008 12:54 pm

I've only looked at the first 3 chapters but I can ascertain that Howard writes fiction very well and recreates early 70s London's rock scene in a manner that is believable and entertaining. I will read the rest of etcetcAmen when on top of all else i have to do and look forward to it - good luck, Howard!
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Postby judith » Mon Oct 06, 2008 6:30 pm

This is good news Howard. I remember when you commented that a publisher had advised you to put it in a drawer. Thank you for posting this here as I'd missed the earlier post. I look forward to getting a copy and reading your book. Congratulations.

Oh, and as far as the subject of promoting one's own work - one can always choose to be inspired when the person they are in some way connected to is successful in their endeavors.
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Postby howard male » Mon Oct 06, 2008 7:56 pm

Judith wrote -

This is good news Howard. I remember when you commented that a publisher had advised you to put it in a drawer.


Funnily enough, Judith, I just heard today, through the gossip grapevine of my local bookshop, that that same publisher recently got into trouble with her bosses for turning down all the book proposals put before her by a big agent - and in a very rude and offhand manner too. The agent was so devastated by this woman's brusqueness and narrow mindedness that they put in a complaint, and she got her wrist slapped. So I'm glad I wasn't the only person at the receiving end of her negativity.

But having said all that, I don't really think congratulations are in order yet, but thank you anyway. Lulu.com is essentially just the modern equivalent of a vanity publisher. The only (big) difference is that the author doesn't have to pay any money for getting their work put between covers. The website just takes a cut from sales. So it's just a way for me to produce copies to give to any agents or publishers that show any interest in the first two or three chapters they've had emailed to them.
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Postby Dayna » Mon Oct 06, 2008 10:39 pm

Congratulations Howard!

It has been very inspiring too me to learn about what things people do here for a living. I personally have never fit into a "real job" well at all & have felt like some kind of failure because I'm not fast enough or strong enough to do something like my parents did. My heart has always leaned toward art, but since I haven't been able to finish any type of schooling for it, it's been hard to know how to do anything with that.

Since I've been here, I've been inspired by a couple people with learning more about music, writing, trying something different I was scared to death of trying before ( ...a guitar; the thought of it still makes me want to hide). I don't know enough about music to write much about it, unfortunately except when it makes me excited or something. Maybe eventually I'll know more.
Would you want to hear about horses here? Nah, maybe not...
I'd love to keep hearing more about how people get into what they love doing here.
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Re: Etc Etc Amen

Postby Charlie » Wed Oct 08, 2008 3:25 pm

howard male wrote:All I'd done was create a shallow who-done-it peopled by two dimensional archetypes.

It has been fascinating and impressive to watch Howard deal with fierce criticism, changing the book so much that it now feels like the real thing.

While it is a great idea to publish it himself as he has, I think he should still send it around to publishers and not be discouraged by those who ignore or reject it. Like many writers, I was turned down by several publishers when I sent them treatments and draft chapters of The Sound of the City. It's a matter of perseverance and luck, finding the one who gets the point.
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Re: Etc Etc Amen

Postby Rob Hall » Wed Oct 08, 2008 3:51 pm

Charlie wrote:While it is a great idea to publish it himself as he has, I think he should still send it around to publishers and not be discouraged by those who ignore or reject it. Like many writers, I was turned down by several publishers when I sent them treatments and draft chapters of The Sound of the City. It's a matter of perseverance and luck, finding the one who gets the point.


I read something recently - sorry, I can't remember where - in which it said that publishers no longer have readers ploughing through "slush piles" of unsolicited manuscripts. I think the article was about the rise of the "celeb author" and how the whole industry is increasingly geared to the supermarket/Christmas trade. I fear that the only way through to publishers if you're not a celeb is via a reputable agent.

But, whichever route you choose, keep plugging away Howard!
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Postby Dominic » Wed Oct 08, 2008 5:15 pm

Nice cover, Howard. Unfortunately I couldn't cut & paste it in the usual way. Here's the link: http://www.lulu.com/content/4367734

I've used Lulu before, to order a couple of short story anthologies featuring work by a friend of an old college friend, still on the to-be-read pile. Pretty quick & efficient, I think. I like their "keywords" for Etc Etc Amen:

religious satire
philosophical
high concept
murder mystery
literary thriller
music
...
Last edited by Dominic on Wed Oct 08, 2008 5:19 pm, edited 2 times in total.
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Postby howard male » Wed Oct 08, 2008 5:17 pm

Charlie wrote -

While it is a great idea to publish it himself as he has, I think he should still send it around to publishers and not be discouraged by those who ignore or reject it.


Don't worry, Charlie, I am. As I've mentioned earlier in this strand, I've only knocked up copies at this Lulu.com site because it's so easy to do - they are essentially for promotional purposes, so if anyone knows anyone in the business who I can send copies to, let me know!

I've also had printed up a smaller book of just the first 3 chapters which I'll be sending to anyone publisher or agent who shows interest in my introductory email. I realise I'm going to get nowhere without an agent and/or publisher behind me.

Charlie wrote -

It has been fascinating and impressive to watch Howard deal with fierce criticism, changing the book so much that it now feels like the real thing.


Well, the only piece of wisdom I've gained from this experience is that the only way you can learn to write a novel is to write a novel, then rewrite that novel, then rewrite that novel again. And then, with a bit of luck, you might end up with something that might be a novel.

Rob wrote -

I fear that the only way through to publishers if you're not a celeb is via a reputable agent.


And, yes, i think I read that piece too, Rob. The only problem is, that the slush pile has now moved itself from the publisher's desk to the agent's desk, so it's still a difficult thing to avoid finding yourself at the bottom of!
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Postby Nigel w » Thu Oct 09, 2008 10:44 am

Currently some seventy pages in and enjoying it enormously. Full critique to follow on completion!
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Postby Chris P » Thu Oct 09, 2008 7:37 pm

Nigel w wrote:Currently some seventy pages in and enjoying it enormously. Full critique to follow on completion!


90 pages in and ditto, KUU KUU kerchoo !
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Postby Chris P » Sun Oct 19, 2008 10:24 am

Great (or more accurately very good) book ! Very enjoyable, engaging and suspenseful : a real page turner, I finished it last weekend - even scanned the discography ( Tea, Rex ? - like it).
Interesting the way Howard takes his excellent KUU hypothesis and as if it's really too plausible, sensible and hyperventilatingly racy for the world, buries it in a thriller. If H can get the right agent or publisher (and lose the hundreds of typos) this one could be really successful. At an airport near you in the future etc etc Amen

edit ps : It'd make a heck of a film. Soha lined up to play August ? That guy who had a hit with 'Spaceman' (Babylon Zoo) as Zac ?
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Postby howard male » Mon Oct 20, 2008 1:24 am

Thanks for the kind comments, Chris. Although I do have to confess that my heart sunk at your mention of 'hundreds of typos.' This can't help but imply a laziness and carelessness on my part, but the fact of the matter is that I must have been through that manuscript half a dozen times tightening up the prose and making all sorts of little changes, but for some reason my eyes have obviously become blind to certain kinds of typos, and even if I went through it again, now, with this knowledge, I'm fairly certain I'd still manage to miss 70% of them. Luckily my sister is now reading the book and is marking these mistakes, so future copies won't be quite so blighted.

Chris then spoilt everything by concluding -

At an airport near you in the future


Surely you're aware, Chris, that implying that a serious writer has written an airport novel is about the worst kind of backhanded complement you could give them?! :-)
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Postby Chris P » Mon Oct 20, 2008 8:21 am

howard male wrote:
Chris then spoilt everything by concluding -

At an airport near you in the future



a tribute to how popular I feel the book could be with the right promotion :-) I'm assuming you won't settle for 'cult classic' but want a wide readership, and for your ideas (and catchy quotations) to enter the mainstream. Good holiday reading too I reckon - compulsively readable but quirky food for thought too. (Now expecting protestations at use of 'quirky' !)
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Postby howard male » Mon Oct 20, 2008 10:31 am

Chris wrote -

(Now expecting protestations at use of 'quirky' !)


No, 'quirky' I'm more than happy with, Chris. It's a term I find myself using a lot when describing music I like, so even though it's a funny-sounding little word (befitting its function I suppose) for me it has all the weight of calling something sublime or agreeably unusual. In fact I probably use it far too much, as I always seem to be hunting around for another word which has precisely the same meaning.
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