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Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 4:18 pm
by Adam Blake
Just posted this in The Other Place but I figured it might get more traction here. Most sane people are unfamiliar with the words Amon Duul II...

Also, remember the adverts on old EMI inner sleeves: "More outstanding LP's to add to your collection" - "tired of expanding your mind to 'Piper At The Gates Of Dawn''? Perhaps it's time for The Orchestra of HM Coldstream Guards Playing Popular Hymns...'"

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Reasons to love old records continued:
Reading David Stubbs new book on Krautrock I pulled out my old copy of Amon Duul's II's first album, "Phallus Dei". (That's God's Penis in Latin, by the way). It's still just as enjoyable or unlistenable as your politics dictate. It's on Sunset records - the old United Artists budget line - and on the back it advertises as being "Also Available from the Sunset Collection": "The Big Country Soundtrack", "The Modernaires Remember Glenn Miller & Tommy Dorsey", "Non-Stop Bacharach", "Big Band Blast", "Big Spender" by Shirley Bassey and Del Shannon's "Tenth Anniversary Album".
Now I know any number of you wags are going to tell me that any one of those records is superior to Amon Duul's II's first album and I am not going to argue the point, but I just love the completely unconscious incongruity of early 70s music business marketing. "Had enough of life in a commune with the Baader-Meinhof gang? Then relax with Non-Stop Bacharach!"

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 5:11 pm
by Hugh Weldon
I'm reminded of the advisory note that used to appear on album sleeves 'File under Popular: Pop Groups'. As though the typical record buyer was a sensible mature person of catholic tastes who marshalled his collection with a librarian's care and attention, with the Popular neatly segregated from everything else. I think this may have been an EMI thing, as in the example that came to hand - I wonder what their other categories were?

As with the ads you mentioned Adam, I find it oddly refreshing that marketing thought in those days of widening your horizons, rather than the Amazon thing of recommendations within the same narrow genre as the item you're interested in.

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 5:52 pm
by Adam Blake
Haha! I think, to be fair, those were aimed at record retailers - also in that marvellously paternalistic, one might almost say Reith-ian tone: File Under Popular: Female Vocal, Male vocal, File Under Classical: Light Orchestral etc etc etc

But it's the beautiful incongruity that gets me. How did Amon Duul II get a deal with a major label in the first place? And then for their album to be re-issued on the budget line, with the above adverts. It was all "Pop" - and nobody over 35 had a clue what it meant. I miss those days, I really do.

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 6:41 pm
by john poole
Adam Blake wrote:How did Amon Duul II get a deal with a major label in the first place? And then for their album to be re-issued on the budget line, with the above adverts. It was all "Pop" - and nobody over 35 had a clue what it meant. I miss those days, I really do.
I imagine the then definitely under 35 Andrew Lauder would have been responsible
http://en.wikipedia.org/wiki/Andrew_Lau ... _executive)
(wikipedia does have a page relating to him, even if they claim not to have)

The "File Under" instruction on LP sleeves was used by EMI between about 1967-71 I think, other categories included Pop Instrumental; Latin American, Humorous Records; Films & Shows .....

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 7:17 pm
by Adam Blake
Andrew Lauder. Of course. Thanks, John. Signed the Bonzos, Can and Amon Duul II - amongst many others. Licensed Captain Beefheart for the UK. My kind of A&R man!

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 7:49 pm
by Rob Hall
I think it's fair to say that no one has checked the dates provded in Mr Lauder's Wikipedia entry.

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 11:04 pm
by AndyM
I think there might have been 'small ads' for other records on the back of singles sleeve released by some labels in the mid-60s (Columbia ? Stateside ?) but I've no way of verifying this vague memory.

Re: Adverts on old record sleeves

PostPosted: Mon Sep 01, 2014 11:39 pm
by Adam Blake
I don't remember those, Andy, but there was a marvellous strip cartoon about "Fran the fan" starting a fan club for a group called The Frantics who were featured singing a song that went "Ah g-g-go for you" that I always wanted to hear very much. At the end of the strip Fran goes backstage to meet the boys and the lead singer says: "Rot the club. I'm a Fran fan" - which always struck me as ungrateful of him. I think it was an advert for a Morphy-Richards hair dryer that cost 39/11 but I may have a couple of details wrong.

Also I remember adverts for Myners Eye Shadow (?) featuring girls dressed up as the 60s which made a deep impression on me.

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 12:05 am
by john poole
AndyM wrote:I think there might have been 'small ads' for other records on the back of singles sleeve released by some labels in the mid-60s (Columbia ? Stateside ?) but I've no way of verifying this vague memory.
Parlophone too - The Hollies, Beatles, Deep Purple, Love Sculpture, Mrs Mills - "These are some of the great E.M.I. Records available from your record dealer"

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 12:09 am
by Adam Blake
Yes! I had forgotten about those.

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 2:55 pm
by Hugh Weldon
ImagePicture 547 by agustin_77_uk, on Flickr
Just came across this. Wrong of me I know to keep London records in CBS sleeves, but Chad and Jeremy were keeping some fairly exalted company.

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 3:47 pm
by Alan Balfour
Rob Hall wrote:I think it's fair to say that no one has checked the dates provded in Mr Lauder's Wikipedia entry.
He seems to have two wiki entries - one almost blank the other can be viewed below:

http://en.wikipedia.org/wiki/Andrew_Lau ... _executive)

Very good friend of our late lamented leader.

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 3:57 pm
by Rob Hall
Thanks Alan, I hadn't realised that he was a friend of Charlie's, though it makes sense that he would have been. I think that the wiki entry that you have linked to has been automatically generated by the software through someone specifying his name without the closing parenthesis.

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 7:05 pm
by will vine
Can you still get EMItex record cleaning cloth and fluid?

Re: Adverts on old record sleeves

PostPosted: Tue Sep 02, 2014 7:08 pm
by Adam Blake
will vine wrote:Can you still get EMItex record cleaning cloth and fluid?


I bathe in it, dear.